Writing the advertisers...

[HuntressRocks]

Someone in another post came up with a great idea about writing the advertisers that advertise during BOP and thanking them for advertising during the show.

Can we expand on this idea?

Perhaps we can write and perhaps even let them know of our sentiment to use their products? Also, let them know that we would appreciate them continuing to advertise during BOP?

Could we possibly get some of these addresses up on the campaign page?

I think this is a good idea, what are your thoughts?

HuntressRocks

P.S. I would like to tell everyone to NOT get discouraged. I have never seen such an uprising in protest to a show being cancelled as I have seen here for BOP. Some people say that this has never worked, but they are wrong. It worked for Star Trek, and besides, alot of the people who tried in the past didn't have the INTERNET to organize themselves and spread the word like WE DO!!!!

[StoyBoy720]

Woo hoo someone actually does read my posts. Glad someone else is interested in the advertising idea.

[HuntressRocks]

Stoyboy,

I think it's one of the greatest new ideas that anyone has come up with recently. Can we work together to start compiling a list of advertisers and their addresses?

I recorded BOP last Wednesday, I can watch it and compile a list of who advertised on it and let everyone know.

Then, it's just a matter of doing a little research to find out who would be the best to contact.

Would it be the President of Marketing? The president of the company? I would want to make sure that we get it to the most effective person.

HuntressRocks

[Brent Patterson]

Why dont we start with a list of the advertisers first?? Then we can locate websites and mailing addresses and such.


Brent Patterson

[HuntressRocks]

I agree Brent. I'll make the list of advertisers this weekend when I watch the show. I'll post it as soon as I can.

I wonder who is in charge of the campaign page? It would be nice if we could be discussing this with them as well.

HuntressRocks

[StoyBoy720]

I taped the 2 hour special of the pilot rerun and Lady Shiva, I'm reviewing it now, and hopefully will have a list in a bit. The problem is that the WB advertises itself a lot too on these shows.

[HuntressRocks]

StoyBoy,

I took note of the advertisers tonight as I watched Wednesday's ep. There are a TON of advertisers. If we really are going to do this, then we are going to have to just select a few of the biggies.

HuntressRocks

[Kea]

Well I know for a fact that Target has had a few commercials on during BoP. That's a major one!

[HuntressRocks]

Here's some biggies I saw...

7UP
Target
Nintendo
Payless Shoes (twice)
Wendy's
Victoria's Secret
Loreal Paris (twice)
Toys R Us
Jack in the Box
Compaq/Hewlett Packard
Sprint PCS
Dodge
McDonalds

So, as you can see, there are quite a few. We'll need to parse this list down a little more I think, and then encourage people to send postcards.

What does everyone think?

[Dani]

Let's do it!! we just have to find the e-mails and go posting here...as we post, we send e-mails...what u think?? :D

[Dani]

..oh i didn't read the postcard thing...sorry! :p

[Chris]

I'll compile more direct mailing addresses for the current list presented.

Regards
Chris.

[StoyBoy720]

Okay, here's the list of what aired on November 27th, 2002. I Ommitted the ones that seemed like local ads, not everyone gets the same ad that us Buffalonians do. I also took out ads for movies and videos.

-Hour 1 was brought in part by Hasbro Inc.
-Hour 2 was brought in part by the Gap, and it had an ad shown twice

Restaurants:

-Applebees
-McDonald's Dollar Menu
-Wendy's

Phones:

-T Mobile (twice)
-Verizon Wireless Free^Up (twice)
-Cricket Wireless Phones (twice)

Bathroom Products:

-Vaseline Healthy Hand Essentials cream (twice)
-Loreal Paris Open Hair Color
-Clean & Clear Continuous Acne Cleanser (twice)
-Loreal Pure Zone Skin Care System (twice)
-Suave Advanced Therapy Skin Treatment
-Thermasilk Conditioner
-Monistat Ovule
-Colgate Total Toothpaste
-Caress Shimmering Body Wash
-Axe Deodorant Body Spray for Men

Clothing:
-Adidas Sneakers, exlcusive to Champs Sports
-Levi's Low Rise Jeans (twice)
-Victoria's Secret
-Old Navy Performance Fleece Half Zip Pullovers
-Fruit of the Loom

Electronics:
-Roller Coaster Tycoon 2 by Infogrames
-Compaq Presario/Hewlett Packard (hysterical commercial)
-Microsoft Xbox
-Nintendo GameCube
-Energizer Batteries
-Remington Vortex Ionic Hair Dryer

Stores:

-Toys R Us
-Zales Jewelry
-Galyan's Sporting Goods

Foods:

-Progresso Soup
-Pillsbury Big Deluxe Classics Cookie Dough

Other:

-The Truth.com anti-tobacco campaign (twice)
-Freevibe.com (Anti-drug) (twice)
-Cheer Laundry Detergent
-Legal Options Inc.
-2003 Ford Focus

As far as breaking it down, we have to be careful. After all, what's the point of writing to McDonalds, they could stop advertising and still bring in a profit. Some of these companies are too big to care about which particular show they air on. Maybe some smaller ones that put more care and concern into their advertising dollars.

Another good point would be that if anyone uses these products, especially include that in their letters if they write. It's one thing to thank for advertising, its an even better thing to thank for the advertising AND have the company hearing that the product is being consumed with positive feedback.

God I sound like I should be a business major or something. lol

[Chris]

Ann Livermore
Exec. VP and Head of HP Services

Hewlett-Packard Company
3000 Hanover Street
Palo Alto, CA 94304-1185 USA
----------

Kyle Rose
Manager-Corporate Communications

Dr Pepper/Seven Up, Inc.
5301 Legacy Drive
Plano, Texas 75024-9077
----------

Douglas Scovanner
CFO, Exec. VP

Target Stores
P.O. Box 9350
Minneapolis, MN 55440-9350
----------

Jeff Bafus
Sales & Marketing Manager

Nintendo of America
PO Box 957
Redmond, WA
98073
-----------

John Haugh
Sr. VP of Marketing

Payless.com
Payless ShoeSource Customer Service
3231 SE Sixth Street
Topeka, KS 66607
-----------

Donald F. Calhoon
Marketing
Wendy's Corporate Headquarters
4288 W.Dublin Granville Rd.
Dublin, Ohio 43017-0256
-----------


VICTORIA'S SECRET
North American Office
P.O. Box 16589
Columbus, Ohio 43216-6589

I am unable to find a name for VS, therefore an option would be their parentcompany Limitedbrands.

Jennifer Ortiz
Media Department.

The Limited, Inc.
Three Limited Parkway
Columbus, Ohio 43230
------------

L'Oréal USA,
575 Fifth Avenue
NEW YORK, NY 10017
USA

I cant seem to find a name for the US Loreal department.
------------

John Barbour, 42
Exec. VP; Pres of Toys "R" Us International

Toys R Us Inc.
461 From Road
Paramus, NJ 07652
------------

That should get you at least started.
I'll have to finish up in a few hours time, good luck.

Regards
Chris.

[Chris]

Linda Lang
Exec. VP of Marketing, Operations, HR and Information Systems

Jack in the Box Inc.
9330 Balboa Ave.
San Diego, CA
--------------

Michael Fuller
Pres--Local Telecommunications Division

Sprint PCS Group
PO Box 11315
Kansas City, MO 64112
92123-1516
--------------

Dodge's address for our particular need is near impossible to find, they're all car related.
DaimlerChrysler AG - Dodge's parentcompany:

Guenther Fleig
Member of the Management Board, HR and Labor Relations Director
1000 Chrysler Drive
Auburn Hills, MI 48326
--------------

Matthew Paull
CFO, Exec. VP

McDonald's Plaza
Oak Brook, IL 60523
---------------

No need for me to tell you how much of a longshot this advertiser attack is.
I'm just giving addresses.

Regards
Chris.

[StoyBoy720]

Longshots can pay off big sometimes. Thank you for the addresses Chris. That's a real big help.

[tbey]

Writing the advertisers is a great idea but with the media attention just around the corner, the best thing we could do is promote the show and find everyone we can to send comics.... the more comics, the better the media story and attention... If we are successful, the advertisers will take notice.

[StoyBoy720]

Yeah, I'm goin to a comic shop today to get some comics to send and then also writing a regular letter to Kellner this weekend.

[Sxygrrl Huntress]

My coworkers are still teasing me for getting them to fill out postcards about BoP on a previous campaign.... just wait until I get them to mail out the comics!

Some of them do watch the show and like it but they are lazy to write.... so I make it easy for them: here's a pen, here's an envelope, here's what you write :) And in trade, I cover their shift for the few minutes it takes for them to do so.

Aside from that, I promote the show online to different forums and websites and give them the campaign link. And I've brought flyers to my local comic shop that say "Keep The Birds Flying: Send a Comic, Save The Birds Of Prey".

They loved the sign because it might help them with sales. And we reach more viewers.

tbey has an excellent point... the more comics they receive, the higher the impact of our statement. The higher the impact, the more the media will be interested. And when the media catches on, advertisers will pay attention.